Improving the Speed to Insight

When product developers at Informa Pharma Intelligence sat down with customers to understand their needs, desires, and pain points through the years, a recurring theme emerged. Customers said they were spending too much time and visiting too many different websites to gather the critical information they needed to move forward. Their typical daily workflow necessitated logging in to various sites from across the Informa Pharma Intelligence portfolio. Users needed to access the vital data within the sites, but navigating across them was time consuming and often confusing. The need was there for a streamlined solution that would simplify the workflow of Pharma Intelligence customers. Driven by Pharma Intelligence’s “outside-in” commitment to delivering a solution of true value to its customers, the product development team delivered.